Sets the creative vision for the whole agency. The final say on everything.
Writes the brief. Turns a business problem into a creative challenge.
Runs the creative on your account. Gives the brief, responds to your work.
The bridge between client and agency. Manages the relationship and the brief flow.
Thinks in words. Headlines, scripts, tone. The AD's other half.
Thinks in pictures. Visual concept, layout, art. Paired with a copywriter.
Makes the idea real. Manages shoots, budgets, timelines.
Deals, contracts, rights clearances. Makes sure the work can actually ship.
Sets the emotional tone. A great track can make or break the story you're trying to shape.
Brings visual design thinking to a project, elevating the craft level.