Session 01

How the sausage
gets made.

Inside the agency world

A look into how agencies are structured, who does what, and how a brief becomes a finished ad.

We'll work backwards from a real piece of work to reveal the brief, the problem, and the people behind it.

The players
Session material Who's in the room? A map of every role at an ad agency — where they sit, what they do, and how they connect.
→
The process
Session material How a project moves. From business problem to finished ad — the seven stages of a project and who drives each one.
→
How this session opens
Question 1

What do you think people at an ad agency actually do all day? Share your best guess.

Question 2

What's the most powerful ad you've ever seen that didn't feel like an ad?

Before Session 02 — Observe
Your assignment

Find a brand in the wild — a billboard, an Instagram ad, a commercial, a package on a shelf.

Take a photo or share the link. Come ready to say: what's working visually, and what would you change?

Session 02: What made you stop? →