Learning to see like a Creative
Using the ads you found as a starting point, we'll learn how Art Directors and Creatives look at work differently.
Asking not just "does this look cool" — but "why does this work?" and "did it shift my perception of this brand?"
We'll look at some of the most visually iconic campaigns ever made.
Before Session 03 — MakePick a brand you like. Write one headline for it — just words, one sentence that could live on a billboard.
No design needed. Come ready to share it and defend it.